Behind the scenes with the set designer for the largest Day of the Dead celebration in the USA

SOUTH GATE, Calif. – Ricardo Soltero, an artist with a deep passion for his heritage, has become a key figure in the annual Dia de los Muertos celebration at Hollywood Forever Cemetery. His elaborate and vibrant sets have transformed the cemetery into a magical and immersive space that honors the lives of the deceased and celebrates Mexican culture.

“I have been hosting Day of the Dead celebrations since 2008,” Soltero said. “I now have commissions for museums and botanical gardens in Atlanta, New Mexico, Arizona and Texas.”

Soltero has also spent the last three years creating a community altar at Plaza West Covina, a shopping center east of downtown Los Angeles.

“We just love how much love and dedication he puts into each and every one of his altars,” said Vanessa Ortiz, marketing and business development manager at Plaza West Covina. “It’s something you would see in Oaxaca or Mexico City. It’s that touch of authenticity.”