Marcus Lemonis describes how the fixer differs from “The Profit”

Marcus Lemonis, the host of the long-standing CNBC hit The profit, This was about fighting the balance sheet books with his specialist knowledge and investments The fixer, A SIn incredibly entertaining new reality business series on Fox.

The entrepreneurial host will premiere on Friday, July 18, and tell us how The fixer is different from his previous show and what we can expect in this new iteration.

Your new Business Reality Show offers your attempt to expand and strengthen a small company every week, similar to your previous one. Tell us about The fixerWho are you, of course.

Marcus Lemonis: I work with these small companies and when I got older, I get much firmer and much more direct than ever. Ultimately, the principle is the same, but maybe the only difference between The profit And The fixer is that the former was rooted in companies that were about to close. We now have a good mix of companies that are on a crossroads that may close or possibly increase from US dollars from $ 5 million. And as a participant, I very much appreciated it who works with people in a completely different way.

At the opening of each show, they meet with companies that ask for help and choose one. What do you look for when choosing the right business?

What I'm really looking for is, is there a way for me to make money and do you have a need in your business? And in some cases, when I meet you when I find that you have all your things together and I don't feel that I could give a lot of value, I don't want to waste your time. It must be clear that I have the chance to make money. That is the main premise for me. I don't do this for charitable purposes.

For those who do not know which strategy of your P company to improve the company's edges with which you work together?

About 15 years ago I started the strategy of people, processes and products. It is an easy way for people to think about every company. Does the company have the right people and work properly? That includes the owner. Does the company have a relevant product or a relevant service? And if not, how do we fix it? How do we do it better? And does the company have a process? And the reason why I went to a very elementary method to explain it is that my goal is to think about your business clearly, to think about your business by only taking these three things and asked these questions. Profit sTarted in 2013. In the past 12 years, people have really bought and followed this process, including me.

Let's talk about jazz audio, a company that you select in the second episode of the premiere night. It is involved with the Aftermarket of Cars, ie personalized tire rims, improved sound systems, etc.

Jazz Audio is on Long Island and it had an interesting owner who had it, let's call it a high level of attention. In some cases, this can be a capital. In this special case it was liability because he did number one that ruins the companies. He did everything about himself, and that does not understand the value of his people and did not really realize that the business would be closed without them. The second thing is to achieve revenue. You must have inventory. This was one of these episodes that there was a bad relationship between the company's people, no focus on the product or inventory and no process to manage the company. In the end there is a turn after a tense negotiation. I think we taught a great lesson. This is part of my inheritance.

How come?

I grew up in the car business. I always joked that I was brought up by mechanics because my family's business asked me to work all the time. Even as a child, I would work in the repair workshop on weekends. So if I go to a repair workshop and the mechanics are not happy, it is usually my motivation to repair the business.

With which company with which you open the new series?

Perrology, a new fitness trend based on various disciplines, founded 10 years ago in Seabright, New Jersey. Health and wellness as a category extends from High -end -end -Wellness resorts to new club/fitness concepts. The idea felt ripe for expansion and ideas with a concept for bounce, small effects that I had never seen before.

What was a stumbling block in this business?

A husband and woman team that invests the world in particular in terms of money and business. I knew from day one we needed full people, process and product development. Hard love is the heart with an owner who false time and money.

At the end of each show, they promise an investment of their own money in the business they are negotiating. I know that you may offer a small company that may offer $ 50,000, but how high do you go this first season?

Yes, there are some much larger shops. There is a negotiation that contains half a million dollars!

You have at least a fairly unusual negotiation in an upcoming episode, don't you?

We have an episode with three Orthodox Jews who became friends and opened a popcorn business, and the crucial person who was determined whether I would be involved in the business or not was her rabbi, who flew out of Israel to meet me. To be open with them, I chose this business for two specific reasons. I am Lebanese and my wife is Jewish. I am horrified by anti -Semitism, which is going on in certain parts of this country and in the world. It was really important for me because I love culture. The partners told me that if he blesses them to be involved, they are good.

I assume you passed the test. Can you mention some other companies that you are trying to get into more profitability?

Among other things, we also have fitness, dog care, clothing, ties and plant companies. We have one episode that covers two companies. Some of the negotiations are not going well – in fact they go very quickly. I said Fox that you have to be prepared that everything is not closed with a nice sheet. This is not how life does not work. That's not how real business doesn't work. In some cases I lose money. In some cases, things are fine while I go in other cases before there is even a chance to do something.

I like the graphics that the show uses to illustrate the current and future of the company what could be good or bad.

Let me share something about it. So one of my signature techniques on the show is what I call infographic. And I had that throughout my career. And I built a show when I started in 2013 to be used in a class by a fifth grade school teacher. I want young people to see how easy it is to learn when they take care. I also want very experienced, knowledgeable people. About four years ago I got a call from Jamie Dimon, the chairman of the largest bank in the world [JPMorgan Chase]. He said: “I just called to tell you Marcus, that I am a big fan of your show. I look at my family, and the only thing I appreciate and you should do is how you teach people on the screen, how simple mathematics is because people normally intimidated by business business and intimidated by money that it feels easy to sell, if they sell, if they sell, if they sell, if they sell, He said.

FOX

IIn the several episodes that I saw, they barked, screamed or humiliated anyone, although of course they didn't agree with the business owner. Do you usually stay cool or do you sometimes run out of someone this season?

You will see that I am more like a chameleon. There are really three things that have changed for me. Firstly, I'm much older. I'm over 50 now and so over time I am more mature as a person. I think the second is that there is so much noise in the world today that I felt like I was able to convey my point of view and I can be convincing. And the quieter I could be, the clearer I could be and the clearer I could be, the more effective I could be. I really think that. People want to have a high heavy and think when they get angry and throw things or scream, it will be more effective. It is not. But there are episodes in which I pass and I unfortunately become a little vulgar because my frustration comes by because people either patronize me or insult me. Then things happen. But you know what, I tell them when I meet them to be themselves. And if you really feel a certain way of defending yourself, I will respect you more if you tell me who you really are and not just say yes to me. I don't like yes -people, it's not good for the world. If people have a point of view and have a belief in something, they should be able to express this belief. But you should do it intelligently with facts and numbers. And if people just do it without facts and numbers or they insult me or try to take things to me, then I will react differently, and they will see that this will happen.

I know that you have made a complaint when you did it The profit, against corporate owners who accused them of stealing their companies. Although you have won, have you made changes to how you work with these companies?

Well, at first it broke my heart if I could be really vulnerable for you because I saw the world differently. But I think my point of view has not changed how I look at people. And the only thing I definitely have as a superpower is my ability to treat everyone as they are at that moment. And often when we go through bad situations, we build up this muscle memory or scar tissue and then look through a shaded lens. But if you notice it, there is a single difference in the show between this show and the old show. I do my negotiations at the end and not at the beginning. I did it at the beginning and then I would go on a wild trip. Now I do it to make sure that the preview for the film and the beginning of the film and the middle of the film was exactly what I thought instead of just seeing the preview and buying my ticket.

Is it true that as a baby you were left in a Lebanon orphanage in Beirut, Lebanon?

Yes, I was four days old. My birth mother left me on the doorstep of the orphanage. NBC went back in 2018 and made a documentary with me. I went to the orphanage and hit the nuns that imposed me. The network found my biological mother, whom I didn't meet on the show. I didn't decide. The reason why I didn't decide is that my adoptive mother will always be my mother. She died three days earlier The profit premiered. I never wanted to break her heart that I was looking for something that she didn't give me.

Is your adoptive family Greek?

My mother is Lebanese and my father is Greek. I identify myself as Lebanese because I come here.

The fixerSerial premiere, Friday, July 18, 8/7c, Fox