Netflix’s ‘Wordle Killer’ Coming in November: Can ‘Ted Tumblewords’ Become the Next Viral Word Game Hit? – Netflix (NASDAQ:NFLX)

Streaming giant Netflix Inc NFLX wants to capture the same magic that the viral word game Wordle had in 2022, when it attracted millions of players daily and was the most searched topic on Google.

What happened: Netflix’s latest game is already getting a lot of attention thanks to various reviews from Mashable and Tom’s Guide calling the game a “word killer.”

TED Tumblewords is a new daily word puzzle mobile game coming to Netflix and Ted.com on November 19th. The game will be available to Netflix subscribers for free, with no in-game advertising or in-app purchases, according to a Variety report.

Also Read: Netflix Q3 Earnings – Revenue Beats, EPS Peaks, Q4 Forecast Projects, Subscriber Surge on ‘Squid Game’, NFL and Boxing

The game allows people to compete against friends, strangers or the “TED Bot”. In the game, players push rows of jumbled letters to form words. They try to form words that are as long as possible and collect points for word chains of different lengths.

According to the report, players can take part in three unique puzzles every day and work to climb the leaderboards. One feature that could bring attention to the game is the ability to share scores and wins on social media.

For “TED Tumblewords,” Netflix is ​​partnering with the nonprofit conference company best known for “TED Talks.”

Players can pre-register for the game on Android and iOS before launch.

Why it matters: According to reports, Netflix is ​​already into video games in 2021 and has released several games for its subscribers in the last few years.

Previous video game titles and new games based on Netflix movies and TV shows continue to be published by the streaming company and surpassed 210 million downloads in September.

Wordle launched in November 2021 and, after a slow start, grew to hundreds of thousands of daily players for the five-letter word game created by Josh Wardle.

The game went viral and became the most searched item on Google that year and also caught Google’s attention The New York Times Co NYTwho bought the game.

Word games like Wordle have helped The New York Times receive daily visitors from people playing the game and various other games the newspaper company has launched.

While Netflix already commands a large amount of streaming time from its subscribers, its efforts to increase subscribers and time spent on the platform will be driven by live specials, sports rights and video games.

With the potential “Wordle Killer,” Netflix could have another opportunity to dominate screen time.

NFLX, NYT price action: Netflix shares are trading at $752.28 on Thursday, compared with a 52-week trading range of $395.62 to $773.00. Netflix shares are up 61% year-to-date in 2024.

Shares of The New York Times are trading at $54.15 on Thursday, compared with a 52-week trading range of $39.73 to $56.49. The New York Times stock is up 13% so far in 2024.

Read more:

Image: Netflix