New York-based Gregorys Coffee appoints new Record PR agency

Powers PR will create marketing campaigns and social media content for the specialty coffee chain, with an initial focus on promoting store expansion and new menu launches

Gregorys Coffee currently operates 45 locations in 11 states | Photo credit: Martha Monjaras

New York-based Gregory’s Coffee has named boutique PR agency Powers PR as its PR Agency of Record.

According to company founder Lana Powers, Powers PR will handle national and regional public relations and brand partnerships for Gregorys Coffee and provide thought leadership for specialty coffee chain founder and CEO Gregory Zamfotis.

In addition to PR for upcoming openings in Washington, Illinois, California and New Jersey, Powers PR will also lead media campaigns for Gregory’s Coffee’s upcoming Thanksgiving and Christmas menu launches. Additionally, Powers said the PR agency will pursue partnerships before adding an “innovative beverage” to Gregory’s Coffee’s menu in the first quarter of 2025.

Gregory’s Coffee’s fall menu, launched in September 2024, included new Banana Breeze Iced Lattes and Banana Chais, as well as more traditional pumpkin spice-flavored drinks.

“I am passionate about fostering a family-like culture within my company, which is why I am particularly proud to announce our newest client: Gregorys Coffee – a family-owned business that is redefining the modern specialty coffee experience. We are excited to be part of their incredible growth journey,” Powers wrote on LinkedIn.

Gregorys Coffee was founded in 2006 by Gregorys Zamfotis and currently operates 45 locations in 11 states. The company opened its roastery on Long Island in 2016 and serves a diverse selection of hot and cold espresso-based coffee drinks and health-focused baked goods.

Powers PR said its communications campaigns “influence pop culture and permeate all facets of the ever-evolving media landscape.” The agency’s client portfolio includes healthy food brand Julie’s Real, boutique fitness studios Chelsea Piers, Pvolve and Sweats & The City, and juice maker CheriBundi.