Luminate shows growth of 10.3% for global audio song streams

The research company Luminate 2025 Mid-Years report is here and shows another double-digit growth for music streaming.

In particular, on-demand audio music streaming: The topline numbers of the report do not contain YouTube video visions, and they also do not contain on demand audio streams (e.g. on HR radio services such as Pandora).

Still growth. According to Luminate, the number of global audio songs reached 2.5 tn (trillions) in the first half of this year. This rose by 10.3% in the same period of the previous year, although it was drawn a little from the world's largest recorded music market.

The report explains that these streams in the United States rose by only 4.6% to $ 696.6 billion. The global growth in the United States actually was 12.6%in the first six months of 2025.

Another highlight of the report is the latest analysis of superfans by luminate, although we have done a little additional work to isolate the various fans of the fans from the diagram.

20% of the music listeners are exactly that: you listen to music in a non -designed way. Another 14% are described as “occasional fans” that use free streaming services. However, 30% are “active fans” who pay a streaming service or stream for free but still buy physical music.

18% are “committed fans” – described by Luminate as people who pay for music, but also “work with artists on at least 3 out of 13 different activation channels”. After all, another 18% are classified as super fans: they pay for music and deal with artists on at least five of these channels.

. Artists through platforms such as Patreon, Venmo and Cash app.

Some other insights that went on us:

• The United States is the world's largest streaming market after volume with 765 billion on-demand audio and video streams in the first half of this year. But the next three largest countries are India (235.5 billion), Mexico (226 billion) and Brazil (195.4 billion). That is 656.9 billion streams between these three top -class markets, which together on the way to match the United States.
  
• Some interesting nuances about AI music. Every third US music listener is “something” or “very” convenient, since Genai technologies are used to create song instruments, but 44% are something or very much uncomfortable With their use for new original songs, which are listed by a AI voice.
  
• The latest about 'Current' (frontline) against 'catalog' music – in this case as a track at least 18 months old. In the USA the number of streams for current traces rejected from 3.3% to 168.5 billion in the first half of this year. This means that their proportion of total flows falls even faster (given the increase in the overall flows – which is clearly driven by the catalog).

• Music fans in Discord are 200% more artists than the average US music listener. Twitch users are 150% more likely.
  
• Gaming platforms produced 197.7m 'interactive on-demand streams'-es between April 4 and July 3 of this year.
  
• According to Luminate's Research, frustration over high prices is number one for the purchase of festival cards in the USA, Great Britain, Italy, Germany and France, although the concerns about this are falling in all the bar in Great Britain.
  
• Brazil has overtaken Sweden in Luminat's music “Export Power Rankings”. They are in nine or tenth locations. The United States, Great Britain, Canada, South Korea and Germany are the five best countries in this order. Revisites for Bad Bunny and his colleagues: their success makes Puerto Rico seventh place in Luminate's Chart between France and Australia.