Liquid death to the start of new Energy Drinks Line

Liquid Death, which made drinking water a fashionable object by packaging a beer dose, will launch a new Energy Drink line in January.

According to the Wall Street Journal, sparkling energy is available in 12 -unzen-dünnen doses with a caffeine value of 100 milligrams, which defines the liquid death as “unraum”. In addition, sparkling energy contains vitamins and no sugar or artificial sweeteners.

It is expected that it will be available in four flavors in retail for 2.59 and 3 US dollars per can: “tropical terror”, “creepy Strawberry”, “Orange Horror” and “Mord Mystery”.

It positions itself as a “better” alternative when it is stacked against its competition. It is almost at the same level as Red Bull, which contains 114 milligrams of caffeine, but has half of the amount of Celsius or Prime.

“We thought:” Let us have a reasonable level of cup that corresponds to a cup of coffee, because it seems as if the category had become a little caffeine, “said Mike Cessario, founder and CEO of Liquid Death, in a statement to the WSJ.

This will be the third supplement of liquid death, which is also produced with Soda-Glaarts with bubbling and iced ceilings.

The Liquid Death with a value of 1.4 billion US dollars in 2024 reached a growing market that earned 23.9 billion dollars between January 2023 and January 2024.

The better option of Energy Drinks is a growing segment on the market. Cessario tells the WSJ that Energy drinks are often bought together with Liquid Death Products. This emerges from data that he contains from the research company related to the research company.

To promote its new line, Sparkling Energy ads will make fun of the clichés of Energy Drink Marketing. The company will continue to use online comedy sketches to advertise its new products -a strategy that uses it in previous activations with the help of popular personalities such as Tony Hawk, Ozzy Osbourne and Kylie Kelce.