Elon Musks X sets the first British original series with football club Burnley

Elon Musk's X has set his first UK original in the form of Docuseries Keep the faith We can reveal about the Premier League Club Burnley.

The deal is a unique type for X with a Premier League Club and will be released for 20 tooth-day (10-12 minutes each) in the coming season. This is a departure of previous football documents such as Welcome to Wrexham which were published after the end of the season.

The show will hold Burnley's first team players, employees and leadership behind the scenes on the training area, the stadium lawn and the entire season in the changing room. As part of the deal, real-time content and streaming material are present. Produce adhoc films.

Jonathan Lewis, Managing Director of the UK Corporation's UK, said that the deal was the “Start of our X UK: a new chapter strategy”. The strategy, said X, is to support important voices in sport, economy, technology and entertainment. The platform “Partner receives support from a dedicated team on X platform management, content creating, sales and users Commitment in order to promote considerable audience and sales growth”.

The deal with Burnley is also a potential opportunity for X, Curry Gust with advertisers for a rocky spell for the platform and its owner. X was in the news last week due to problems with the Ki -Chat -Bot Grok. The platform had to delete a number of racist and problematic messages through the tool. Lewis was the head of commercial innovation and partner at Channel 4 and described the Burnley partnership for athletic as “a great cooperation that is supposed to attract other brands to support them”.

The British documents follow earlier X -Original provisions in the USA, Japan and Mena, Spanning Sport (NFL, NHL, Boston Celtics and WWE), popular culture, economy and finance. Most recently, the social platform with tennis superstars Serena and Venus Williams and the NFL Top 100, both of which debut this summer on X.

Alan Pace, Chairman of Burnley FC, said: “We are very happy to work with X, as we are entering an exciting time for the club before our return to the Premier League. Whether it is our now world-famous transfer debris videos, or our incredible end of the seasonal order cabin. During our visibility with a new digital audience, this partnership is part of our long-term Plans because the club progresses with fan commitment and content in its core.

Jonathan Lewis, Managing Director of the UK Corporation's UK, added: “We are very proud to work together in this multi-year contract with Burnley. XS unexperained real-time engagement and highly active global audience will change sports fandom through an incomparable, authentic engagement for clubs and teams.”

In view of the controversy around the musk and its platform, it remains to be seen whether it is due to Burnley's deal with X. Other clubs can also draw an eyebrow to a rival of the league during the preferred treatment.